Versace Jeans Couture, the brand by Donatella and Gianni Versace: the meeting point between denim and high fashion in a contemporary urban context. This new label was born from the union of the Versace Jeans and Versace Couture. In the Versace Jeans Couture, every piece of clothing can be worn every day without sacrificing the uniqueness and elegance of haute couture. The Couture brand returns to flank the Versace name after many years in which it has remained alone as Versace Jeans. This rediscovered combination recalls the initial artistic vein of Gianni Versace, who initially launched the brand only as Versace Couture. It is no coincidence that this return to the origins, in which the modernity of the Jeans brand and the established classicism of the Couture go hand in hand to meet the demands and needs of contemporary women. High fashion no longer wants to be relegated to special occasions, but it wants to be worn every day and conveyed through all the channels we use today.