Back in the 1970's, in West Philadelphia, Pennsylvania, a young man named Dick Hayne opened a store and called it FREE PEOPLE; the store nurtured the young people who lived there and shopped there, who looked for a little of freedom in the clothes they wore. From then, FREE PEOPLE shed its junior image and evolved into a more mature, contemporary brand. This allowed young women to appreciate the line of clothing that catered to their intelligence, creativity and individuality, while keeping with its great quality and affordability. And that's just who FREE PEOPLE wanted to reach: a girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet and tough, tomboy and romantic.